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The Book Publishing Industry, Second Edition |  | Author: Albert N. Greco
Publisher: Routledge
Category: Book
List Price: $54.95
Buy New: $23.50
as of 7/31/2010 23:59 CDT details
You Save: $31.45 (57%)
New (10) Used (22) from $18.99
Seller: brucemariner
Rating:  4 reviews
Sales Rank: 767110
Media: Paperback
Edition: 2
Pages: 400
Number Of Items: 1
Shipping Weight (lbs): 1.2
Dimensions (in): 8.9 x 5.9 x 0.9
ISBN: 0805848533
Dewey Decimal Number: 070.50973
EAN: 9780805848533
ASIN: 0805848533
Publication Date: October 25, 2004
Availability: Usually ships in 1-2 business days
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Product Description
This volume provides an innovative and detailed overview of the book publishing industry, including details about the business processes in editorial, marketing, and production. The work explores the complex issues that occur everyday in the publishing industry and covers the changing technologies and business practices. In this second edition, author Albert N. Greco thoroughly updates his original text, providing statistical datasets though 2002 and in many cases offering projections through 2007.
With consumer books (adult, juvenile, and mass market paperbacks) at the central focus of the book, the author also reviews all major book categories to present a comprehensive overview of this diverse business. In addition to the insights and portrayals of the publishing industry, this edition includes a new appendix containing rarely seen historical data on the industry from 1946 to the end of the 20th century. The selective bibliography includes the latest literature, including works in marketing and economics that has a direct relationship with this dynamic industry.
This volume offers invaluable insights for graduate and undergraduate courses exploring the book publishing industry, and it is a unique and vital resource for anyone studying or interested in the industry.
Book Description
This volume provides an innovative and detailed overview of the book publishing industry, including details about the business processes in editorial, marketing and production. The work explores the complex issues that occur everyday in the publishing industry and covers the changing technologies and business practices. In this second edition, author Albert N. Greco thoroughly updates his original text, providing statistical datasets though 2002 and in many cases offering projections through 2007.
With consumer books (adult, juvenile, and mass market paperbacks) at the central focus of the book, the author also reviews all major book categories to present a comprehensive overview of this diverse business. In addition to the insights and portrayals of the publishing industry, this edition includes a new appendix containing rarely seen historical data on the industry from 1946 to the end of the 20th century. This volume offers invaluable insights for graduate and undergraduate courses exploring the book publishing industry, and it is a unique and vital resource for anyone studying or interested in the industry.
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| Customer Reviews:
 THE BUSINESS SIDE OF PUBLISHING January 3, 2000
19 out of 21 found this review helpful
I am a college writing teacher and The Book Publishing Industry is used as a textbook in my classes. It's somewhat like a book for business school, and can be factual to an extreme, but it gives an excellent view of the financial underpinnings of this huge industry.
??... July 12, 2010
Teresa R. Sailes (East Cleveland, OH, US)
This is not an easy read. Extremely informative, maybe too informative. But it will direct you to ALL that you may need to know and what to research when it comes down to book publishing. I kinda treat it like a reference/workbook. but it is very challenging to just sit and read..
 horrible writing January 20, 2006
BJ Bookworm
18 out of 21 found this review helpful
The good thing about the book is its abundant information (more than you need, actually). However, the writing is horrible! I can't imagine how a person--a college professor in this case--can come up with such a poor job despite a very clear-cut framework. Redundant and illogical paragraphs are no surprise in this book. The first edition is bad, but believe me, the second one is even worse! Also, be fully prepared for loads of typographical errors and the mix-up of figures.
book was poorly made July 27, 2008
S. Rodgers
1 out of 3 found this review helpful
this book was good in content, but it literally feel apart when I started reading it. the pages physically feel out. i'm pretty disappointed with the shoddy construction of the book. i feel like amazon shipped me a very cheap product by charged a lot for it.
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